Earned Works.

Independent sponsorship partnerships

Good audiences.
Considered
partnerships.

Sponsorship support for brands and independent media serving the people who run gyms and studios.

I'm a brand I'm a publisher

Now speaking with founding publishers and prospective sponsors.

The value is in the fit.EW / 01
01Relevant brands
02Independent media
03Gym & studio operators
Our starting point

Independent media. Fitness business audiences. Clear commercial fit.

01 / For brands

Get closer to the
right operators.

Your next customer may already be reading or listening. Start with the audience that makes sense for your business.

Discuss a campaign
01

Start with fit

Define the operator segment, geography, campaign objective, and evidence you need before considering a placement.

02

Build a focused plan

Explore relevant independent media. Availability, audience information, and publisher approval come before a bookable proposal.

03

Keep delivery clear

Agree creative, timing, tracking, and reporting up front, with one point of coordination for the campaign.

02 / For publishers

Your audience.
Your voice.
More possibility.

You do the work of building trust. Explore sponsorship sales support that respects the relationship you've built.

Explore a publisher pilot

You keep the final say.

You approve the advertiser, pricing, creative, and placement. Your editorial voice stays yours.

Existing relationships matter.

Define which inventory is available and which advertiser relationships are excluded before a pilot begins.

Start with a clear scope.

Discuss a commission-based pilot with agreed responsibilities, fees, and reporting. No assumed commitments.

03 / Our approach

Thoughtful at the start.
Clear at every step.

Good sponsorships need more than a placement. They need an audience, an objective, and a shared understanding of the work.

  1. 01

    Find the fit.

    Understand the audience and the business behind the brief. Qualify relevance before discussing a package.

    Audience · Objective · Geography
  2. 02

    Agree the plan.

    Confirm authorized inventory, pricing, creative, and timing. Make the expectations explicit on both sides.

    Scope · Approvals · Schedule
  3. 03

    Coordinate the work.

    Follow the campaign through delivery, gather the agreed evidence, and use the results to shape the next conversation.

    Delivery · Reporting · Learning
A focused beginning

Independent.
By intention.

I'm Aaron, the founder of Earned Works. I'm building a sponsorship service around a simple idea: a relevant audience and a well-considered partnership are worth more than reach alone.

Our starting point is independent media serving gym and studio operators. We're currently getting to know publishers and brands, qualifying audience fit, and shaping the first partnerships.

AaronFounder, Earned Works
A few useful answers

Before we
talk.

Who is Earned Works for?

Independent newsletters and podcasts reaching gym and studio operators, and brands with relevant software, equipment, education, or services for those businesses. We start with audience fit, including role and geography.

Are publisher partnerships already in place?

We're currently speaking with founding publishers. We present placements as bookable only after confirming availability and receiving the publisher's written authorization.

How do fees and campaign budgets work?

Publisher pilot terms and advertiser campaign budgets are agreed individually. A proposal will identify the scope, placements, pricing, and responsibilities before anyone commits.

Can publishers keep existing advertisers?

Yes. A pilot can cover selected inventory and new opportunities, with existing advertiser relationships and other exclusions documented before work begins.

What should I include in my first message?

If you're a brand, share who you want to reach and your campaign timing. If you're a publisher, share your publication, audience, and what kind of sponsorship support would help.

Let's make an introduction

Let's find
the fit.

A useful first conversation starts with what you're building and who you want to reach.

Start a conversation

Tell me about your business, the operators you want to reach, and your campaign timing.

Email Aaron

Opens your email app. Your message is sent only when you choose to send it.